A Japanese Person’s Top 5 Places to Buy Souvenir Snacks in Tokyo

Top 5 Souvenir Snack Places

When you go to Japan, more than any other souvenir you’ll be looking at bringing Japanese snacks back home. Japan has some of the best snacks in the world and most of these are wrapped so well that they can last a while too, so you can continue to enjoy your trip well after you’re back home.

To help visitors to Tokyo be able to get what they need, we’ve compiled this list of the best 5 places to buy souvenir snacks in Tokyo. Hopefully having a Japanese local’s insight into this will help you get some quality and delicious souvenir snacks.

You’ll notice that I have chosen to cover a wide range of souvenir snacks with varying quality and I’ve tried to indicate this too with each place. I would say it depends on taste but you can always check them all out.

NOTE: Haneda and Narita Airports have been left off this list. And YES, they are definitely great places to buy souvenir snacks but we’ll be only talking about places you can go to around Tokyo. So you can pack them neatly into your check-in luggage.

I have tried to recommend snacks from each place while keeping in mind expiration and strict customs in some countries (you may not be able to take back fresh fruit, dairy, meat or egg based products).

Now let’s get started with the Top 5 places as recommended by me, Naoki!


1. Tokyo Station

Tokyo Station

The hub station connecting the bullet train (shinkansen) from Tokyo to the rest of the country. If you don’t know, souvenir (お土産) giving is common and often expected in Japanese culture. So it’s important that whenever visiting anyone you bring a gift. This has helped Tokyo Station to grow a huge number of quality souvenir snack retailers, suitable for any taste.

Tokyo Station even has some snacks you can’t get anywhere else in Tokyo. Tokyo Station is also huge, so you might be wandering around for hours looking at all the wonderful treats.

Without a doubt the number 1 place I go if I’m serious about getting some quality and affordable souvenir snacks in Tokyo.

Recommended Buys

Tokyo Banana

(東京ばな奈)

Soft sponge with a smooth banana cream filling. Voted most popular souvenir from Japan 2019.

8 for 1029円

Image from Tokyo Banana JP (Source)

Press Butter Sand

(プレスバターサンド)

Crumbly cookie outside with cream and caramel middle layer. Perfect with a coffee.

5 for 1000円

Image from ButterSand (Source)

Sugar Butter Sand Tree

(シュガーバターサンドの木)

Shiny sugary cookie with a cream middle layer. My friend described them as “heavenly pillows”.

7 for 535円

Image from Tokyo Banana World (Source)

New York City Sand

(ニューヨークシティサンド)

Waffly cookie with caramel middle layer. Trending at the moment in Tokyo, so try it yourself.

4 for 540円

Image from NYC Sand (Source)

Quality

⭐⭐⭐⭐⭐

Always great quality products and snacks.

Presentation

⭐⭐⭐⭐⭐

Well packaged and carefully wrapped snacks.

Cost

⭐⭐⭐⭐

Some items can be expensive but you get what you pay for.

Look out for my upcoming post exclusively about Tokyo Station.

Tokyo Station Map in English – http://www.tokyostationcity.com/en/information/


2. Don Quijote (ドンキホーテ)

Image from Bloomberg (Source)

Don Quijote has outlets all over Japan, selling pretty much anything. While they do have alot of everything ranging from cooking, clothing, underwear, games, toys, adult items, cosmetics and perfumes, they also sell a large selection of snacks.

Most likely if you’ve seen weird snacks and semi authentic Japanese snacks online, they’re from here. Don Quijote has been increasing in popularity and a go-to store for many visitors for their souvenir snacks.

Recommended Buys

Kit Kats

(キットカット)

So many flavours to try and some only available in Japan. Try out the sake kit kat and bakeable pudding kit kats.

Image from Timeout (Source)

Pocky

ポッキー

They have GIANT pocky and an assortment of flavours to try. If you’re not into the sweeter ones, they have adult versions.

Image from The Squishy Monster (Source)

Pretz

(プリッツ)

Assortment of savoury flavours and a light snack for your luggage. It’s like the savoury version pocky.

Image from Snack and Bakery (Source)

Meiji – The Chocolate

(明治ザ・チョコレート)

A hit product from a few years ago, it’s high quality chocolate for a fraction of the price.

Image from Timeout (Source)

Quality

⭐⭐⭐⭐

Good quality snacks. You get what you pay for.

Presentation

⭐⭐⭐

Supermarket style product packaging.

Cost

⭐⭐⭐⭐

Reasonable and cheaper prices. In some cases, there are other places which have it cheaper.

Don Quijote has a great range of snacks and very popular among foreigners, which has just moved it into Number 2 spot.

Store Finder in English: https://www.donki.com/en/store/shop_list.php?pref=13

3. Okashi no Machioka (おかしのまちおか)

Image from TokyoStory (Source)

Okashi no machioka translates to “Machioka Snacks” (Machioka is a name) and is a popular snack store with 100s of products and the cheapest prices around. You can get snacks at 20-40% off the normal retail price here. The only downside is don’t expect to find the type of high quality treats you get at Tokyo Station but rather Japanese supermarket snacks at bargain prices.

Recommended Buys

Calbee Jaga Riko

(じゃがりこ)

An awesome crunchy potato stick snack. I always buy these when I go to this shop. There are plenty of flavours to try out. Hard to stop eating them.

Image from Jagariko (Source)

Rumando

(ルマンド)

Thin crepe layers of flaky sweetness covered in chocolate. Not much more to say except it’s delicious and recommended. Well priced and good value.

Image from bourbon JP (Source)

Assorted Kit Kats

(キットカット)

So many flavours to try and some only available in Japan. The matcha and packet kit kats are the most cost effective buys. Boxed kit kats tend to cost more.

Image from Timeout (Source)

Pocky

ポッキー

They have GIANT pocky and an assortment of flavours to try. If you’re not into the sweeter ones, they have adult versions for a more refined, bitter taste.

Image from The Squishy Monster (Source)

Quality

⭐⭐⭐⭐

Good quality and range of snacks.

Presentation

⭐⭐⭐

Supermarket style product packaging.

Cost

⭐⭐⭐⭐⭐

Cheap discounted prices.

Store Finder in Japanese: https://www.machioka.co.jp/shop/index.html


4. Department Store Underground (デパ地下)

Image from Hot Pepper JP (Source)

Known as “depa chika” (department underground) in Japanese, there are many department stores which have a great range of snacks and specialty items on the lower basement floors.

Good choices for Depa chika in Tokyo are Isetan in Shinjuku (very famous) and Tokyu Food Show in Shibuya are quite famous and typically busy. Typically there is a side for souvenir snacks and the other side for food.

Recommended Buys

Japanese Rice Crackers/Senbei (せんべい)

Crunchy rice crackers whcih come with an assortment of texture and seasoning.

I recommend you get the Ogura Sanso (小倉山荘) rice crackers. They are kept in a golden foil package, which keeps them fresh and crunchy longer than others. The purple label one is highly recommended, it’s black pepper rice crackers (黒こしょう).

Another popular rice cracker if you are looking for a little bit more fancy is the yukari prawn rice crackers (エビせんべい ゆかり).

Images from Keikei Mile (Source) and Bankaku JP (Source)

Gaufrette Wafer

(ゴーフレット)

Crispy sandwich wafers with delicious cream in the middle. Get the cardboard box instead of the tin one, to save money on packaging. They have vanilla, strawberry and chocolate pack or a matcha pack.

Image from Tokyo Fugetsudo (Source)

Yokumoku Cigare

(シガール)

Thin, flaky cookie rolled into the shape of a cigar. The cookie is sweet and breaks apart in your mouth. You can also get an assorted pack with different yokumoku snacks inside.

Image from Yokumoku (Source)

Quality

⭐⭐⭐⭐⭐

Good quality snacks. You get what you pay for.

Presentation

⭐⭐⭐⭐⭐

Quality packaging and wrapped really well. Paper gift bags also given.

Cost

⭐⭐⭐

More expensive side for snacks but you’re paying for good quality.

The Department Undergound has plenty of snacks and food to try out. Check them out for some gourmet food and desserts.

Check out Timeout Japan’s about Depa Chika in Tokyo: here


5. Matsumoto Kiyoshi (マツモトキヨシ)

Image from My Place – Kochi (Source)

Matsumoto Kiyoshi is one of the most popular drug stores (pharmacies) in Japan. They stock medicine, beauty products, health goods and snacks.

It might be a surprise but their snacks are actually quite cheap and their locations are all over Japan. The one drawback is that they don’t have a huge range of snacks compared to aforementioned locations.

So next time while you’re picking up some medicine, health and beauty products, grab some cheap snacks too.

Recommended Buys

Chocolate Covered Potato

(じゃがチョコ)

Potato chips covered in milk chocolate. Not as good as Royce but a much cheaper and simple alternative.

Image from Matsumoto Kiyoshi (Source)

Kit Kats

(キットカット)

Try out the adult range of Kit Kats which have had their sweetness and bitterness changed to suit adult tastebuds.

Image from Matsumoto Kiyoshi (Source)

Quality

⭐⭐⭐⭐

Good quality snacks. You get what you pay for.

Presentation

⭐⭐⭐

Supermarket style product packaging.

Cost

⭐⭐⭐⭐⭐

Reasonable and cheaper prices. In some cases, there are other places which have it cheaper.

Store Locator in Japanese: https://www.matsukiyo.co.jp/map

Bonus Round: Ueno Ameyoko (上野アメ横)

Image from Live Japan (Source)

Ueno Ameyoko Street is a busy marketplace style street with street food, discount wares and a famous souvenir snack shop. You can access Ameyoko Street by exiting Ueno Station by finding Shinobazu exit and make your way across the crossing.

There is a man who shouts and stuffs a bag full of chocolate and candy with each bag costing a maximum of 1000円. While a good price for the items, you really don’t get to choose what you get. So it’s a mystery bag and you’ll be mostly paying for the experience.


That’s it! Another Top 5 done and I hope this post was helpful for you to find some great souvenir snacks in Tokyo. Once again, feel free to comment and let me know what else you’d like to know the Top 5 for.

Until next time…

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